In the coming days many Russians will receive cards dedicated to the "Russian Week Against Homophobia."
As reported by the Russian LGBT Network (web site >>), 100,000 copies of the postcards were printed. They were placed on Flycard advertising stands in Moscow and St. Petersburg, and have also been distributed in 13 cities in Russia, where the "Week Against Homophobia’ is taking place.
The idea behind the cards comes down to this fact: despite hatred and prejudice, the most important feeling between people is love. The organizers of the campaign encourage respect for this idea.
The following text has been placed on the back of the card: "Have you ever wondered why it is easier to hate than to love? For the same reason it is easier to destroy than to build. If we try to understand each other, many of the problems go away by themselves, and for many people, love ceases to be something forbidden".
This is not the first time that gay activists have used cards as an instrument for combating homophobia. At different times in the early 2000's a series of such cards were issued by the Social Center "Together".